Branding is a powerful marketing tool, and one of the best ways to make a product stand out is through its packaging. Whether you’re a small business or an international brand, you can use your packaging to tell a story and connect with customers.
The iconic Tiffany blue box is perhaps the world’s most recognizable packaging. The robin egg blue shade was carefully chosen to match fashion and lifestyle trends at the time and is now trademarked as Pantone code 1837.
Tin cans
Tin cans are among the most popular packaging items in the world, and they are widely used by both small businesses and large corporations. They are durable, affordable and easy to transport. They are also easily recyclable, making them an excellent choice for a wide range of applications. They are ideal for storing foods, cosmetics, medicines and candles.
The cans are made of tinplate metal and are hermetically sealed, which means that they will keep food fresh for longer than any other container. They are available in a variety of shapes and sizes, and can be decorated with eye-catching logos and designs. Some cans have special features, such as hinged lids and sliding covers. For example, some sardine cans have solder-attached lids that are opened by winding the tinplate around a church key.
Aside from food and drinks, tin cans are also used to store paint and other chemicals. They are often stacked to form a wall of cans that makes an attractive display. Many shops now use a computer-controlled system to label the cans with an image that resembles the item inside. However, some shops still use traditional methods, such as pasting paper labels on the cans with hot glue.
The most common cans are steel, although aluminum cans are becoming increasingly popular. Both types of cans are safe to recycle and do not pose a threat to the environment. They are also easier to open than their tinplate counterparts, which required the classic sardine can opener until 1962.
Paper and cardboard
In recent times, paper and cardboard packaging have become increasingly popular due to their sustainable nature. They are a good choice for businesses that wish to promote their environmental awareness, especially in the wake of recent plastic pollution concerns in our oceans and rivers. Over three quarters of Americans agree that they would prefer brands and retailers to use more paper-based packaging.
Cardboard fibre is made from a renewable material that comes from softwood trees like pine, spruce, and fir. This makes it very strong and ideal for printing on. It is also very lightweight, making it an excellent option for ecommerce and retail shipping.
Aside from cardboard, manufacturers make a range of paper packaging materials that are grease-proof and can hold various food items. These types of paper are treated to withstand moisture, heat, and oil. The result is a durable box that maintains its shape and integrity even when filled with fatty foods.
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The most common paper packaging designs are folding cartons, egg cartons, and gable-top cartons. They can be printed with graphics, images, and typography for branding purposes. You can also choose a laminated coating for added strength and durability. In addition, some ecommerce companies choose to use corrugated mailers for their packaging needs. These boxes are incredibly sturdy and make a great option for heavy or fragile products that require extra protection during transit.
Glass
Glass has a sleek appearance and sturdy build that appeals to consumers. It comes in clear or frosted, and it can be tinted to create the right look for the product inside. The material is often used to package food and beverage items, but it can also be found in cosmetics and pharmaceutical products. Glass is also a popular choice for things like craft beer and liquor bottles, as it helps to convey the sense of luxury that these brands are trying to communicate.
According to PMMI Business Intelligence, the glass packaging market will see growth in 2021 and 2025. This is due to the increase in demand for beverages, as well as rising consumer preferences for greener products. It is predicted that metal beverage cans will remain in the number two spot in terms of popularity through these years.
A lot of the reason behind this is that glass is an environmentally friendly option, as it is fully recyclable and reusable without losing its properties or functions. This is a big selling point, as many consumers want to feel good about the products they are purchasing and their impact on the world around them. This is why it is important to choose sustainable packaging that will not only protect the product, but also help to preserve the environment.
Metal
Metal packaging is a very popular method of packing various edible and non-edible products across the globe. This packaging is especially popular in the food and beverage industry where it is used to package a number of beverages like beer, soda, energy drinks, etc. Besides this, metal cans are also often used to package other products like paint and chemicals. According to a recent report by Future Market Insight (FMI), the metal packaging industry is expected to grow significantly over the next few years. The main driving factor behind the growing popularity of this form of packaging is the increasing emphasis on sustainability by consumers around the world.
Another reason for the growing popularity of this form of packaging is that it is highly durable and long-lasting. Unlike plastics, metal retains its properties even after infinite recycling, thus, reducing resource wastage to a great extent.
Moreover, due to the rising demand for canned foods and beverages among people with busy lifestyles, the use of metal packaging in this sector is also on the rise. Additionally, the emergence of youth-centric brands that focus on promoting packaged products with a contemporary look and feel is also boosting the growth of this sector. The global metal packaging market is categorized into different segments on the basis of type, material, application, and region.